Billa found "I'm loved"

German retailer bought a Russian competitor.
Belonging to the Rewe Group, Billa's grocery chain bought a chain of stores called "I'm Beloved". The amount of the transaction could be 3-4 billion rubles. provided that the network was purchased in its entirety.

Belonging to the Rewe Group network Billa bought a chain of stores "I'm loved," told two sources, "Kommersant", familiar with the company's plans. Negotiations with Billa have been going on since last fall, another source of Kommersant knows. According to his information, the owners of the network "I loved" were ready to sell it only whole. Therefore, he is sure, if the deal is closed, then Billa is the only buyer. Billa does not comment on the situation. The representative of the network "I love" at the time of writing the article did not respond to the request of "b".

The deal is not yet closed, negotiations are also being conducted with X5 Retail Group, another interlocutor of Kommersant says. The press service of X5 refutes this information. They also added that the experiment to create co-Branding stores with the network "I loved" was completed on the initiative of the counterpart X5. The last object with the sign "I was my favorite Crossroads" was closed in mid-February 2018, a company spokesman said. The pilot project "I loved Perekrestok" lasted just over a year, six stores took part in it.

The chain of stores "I'm loved" was founded in 2010. It is managed by ZAO Amatus. According to SPARK-Interfax, the company is equally owned by Rosina Holdings SA and Endigo Industries SA, both registered in the British Virgin Islands. According to Forbes, the supermarket chain "I'm Beloved" is included in the "Ilar" by Ilya Evdokimov and Armen Simonyan. The general director of the network is Gayane Vardanyan. Nevertheless, the general director of ZAO Amatus (the parent company of the retailer) Gayane Vardanyan in an official letter from RBC denied that ZAO Amatus belongs to any group or is affiliated with Ilya Evdokimov and Armen Simonyan.

According to Infoline-Analytics, as of March 31, 2018, the network "I loved" operated 25 supermarkets in Moscow and the Moscow region with a total sales area of ​​about 30.9 thousand square meters. In 2017, the network's revenue increased by about 1.3%, to 10 billion rubles. without VAT.

Despite the fact that the network has a significant amount of debt, the owners wanted to raise about 3.5 billion rubles for it, the source of Kommersant knows in investment circles. In the event that the network is sold entirely, the transaction amount could be 3-4 billion rubles. without taking into account the debt, Peregrine Capital managing partner Nikolai Gabishev believes. In his opinion, it is a great success for the owners to sell the whole network and, moreover, to close the deal with a premium that is higher than debt, especially in the current conditions. Buying the stores "I love", Billa gets the objects in good locations, said the director of the department of research Colliers International Veronica Lezhneva. The facilities are located in the sleeping areas near metro stations and residential quarters. Such premises allow generating high traffic and revenue.

According to Infoline-Analytics, Billa has announced plans to open at least 10 supermarkets a year: in 2017, there were opened 12 new supermarkets in Moscow and Moscow region, in January-March 2018 - six stores. As of March 31, 2018, the Billa network includes 128 supermarkets in Moscow, the Moscow region and the cities of the Central Federal District with a total trading area of ​​about 111.5 thousand square meters. m.

Starting from the second quarter of 2017 and up to the first quarter of 2018 inclusively, the network "I loved" had operational problems that led to a deterioration in the assortment of fresh products and, accordingly, reduced competitiveness and traffic reduction, commented the general director of Infoline Analytics, Mikhail Burmistrov. Moreover, since the third quarter of 2017, the network had negative LFL (comparable sales), so the sale of the business as a whole was expected, he believes. In the opinion of Mr. Burmistrov, the value of the transaction for transferring the pool of long-term lease agreements did not exceed 600 million rubles. In 2017, one supermarket was opened and three supermarkets of the network were closed in Moscow and Lyubertsy near Moscow. In January-March of 2018, two supermarkets "I loved Perekrestok" were closed.

According to the file of arbitration cases, since the beginning of 2018, 74 claims for 169 million rubles have already been submitted to the retailer, which are mainly related to non-fulfillment of obligations under supply contracts.