Last available audience data is OK! relate to September 2017 - February 2018, after which the publisher refused the services of the meter. At that time, the national audience of one number was 432.2 thousand people. For comparison, the “7 days” TV guide had this indicator at the level of 2.6 million people, Hello! - 313.7 thousand, StarHit - 565.6 thousand
In the first quarter of 2019, advertising revenues of publishers decreased compared to the same period last year by another 12%, to 3.4–3.6 billion rubles.
On the Internet site OK! now not popular, according to measurements of Mediascope. In May 2019, on desktops, the daily audience of ok-magazine.ru did not exceed 9.4 thousand people aged 12–64 years living in large cities on mobile devices was at the level of statistical error. The site hellomagazine.com had respectively 22.1 thousand and 19.1 thousand people, 7days.ru - 85.2 thousand and 77.9 thousand, starhit.ru - 82.8 thousand and 150 , 4 thousand
The media edition says that the audience of the site ok-magazine.ru is a woman of 25–44 years old, with higher education, work and an “active lifestyle”.
Why does the magazine need Agalarov
Separately, the indicators of the magazine OK! not one of its owners has disclosed. The weekly has been a loss-making publication for at least the past four years, top managers of AS Rus Media told RBC. Agalarov confirms that the publication is now in a "difficult, but not critical financial situation."
"But I believe in the brand and the possibility of integration with other projects of the media holding" Heat ", - explained the businessman. “The sponsors of the Heat Festival or the advertisers of Heat Magazine will certainly be interested in the placement on the pages of OK !, you only need to offer this opportunity.” Already by the end of this year, OK! may be "another successful project," Agalarov said.
All over the world traditional media are “on the side of the investment”, large profits from retail sales and advertising are already in the past, says InterMedia chief editor Yevgeny Safronov. Therefore, the expert notes, mass media are acquired by large structures and become “planned unprofitable divisions serving the main business”.
The usefulness of the publication for Emin as a singer is not particularly great: the magazine’s audience is hard to understand the underlined intelligent artist who respects traditions and is far from secular and outrageous, which this audience craves, Safronov said. However, in his opinion, the magazine will undoubtedly be useful for the main business of the Agalarovs, especially for promoting Crocus City Hall events.