Last year, the revenues of the popular TV presenter, producer and media manager Tina Kandelaki more than doubled, exceeding 130 million rubles, which could not help but attract the attention of other journalists. At the economic forum in St. Petersburg, Kandelaki herself explained such impressive results by great achievements in business and, at the sessions, distributed cosmetic patches for the eyes of her own production to everyone. The Bell learned how Kandelaki became an entrepreneur, who became its first investor, and what else is its income.
Tina Kandelak's income in 2018 amounted to 132.7 million rubles, which is more than two times more than in 2017, and four times more than in 2016. The figures are disclosed in the annual declaration of her spouse, the former head of Apostle Media, and now - Rostech’s Director for Special Assignments, Vasily Brovko (Forbes said the first to declare these declarations). The Bell found out what they were made of.
According to Kandelaki, the main part of the income is still brought by commercial performances at events and corporate parties. But growth provides revenue from the cosmetic business, she argues.
Quote: "I give more than 50 performances a year, half of which are free, for children, schoolchildren, students, and half - commercial, where my fee - and this is not a secret - is 50 thousand euros."
If so, then holding concerts, events and corporate events should bring Kandelaki about $ 1.25 million per year (90 million rubles).
For comparison: according to the 2018 celebrity rating compiled by Russian Forbes, the most successful TV presenters - Ivan Urgant, Ksenia Sobchak and Maxim Galkin - earn from corporate awards of 50-80 thousand euros. Kandelaki was not included in the last rating. Urgant ranks fifth in the latest ranking with an estimated revenue of $ 8.5 million per year, Galkin's revenues are estimated at $ 4 million, Sobchak - at $ 1.4 million.
“In addition, I am a co-owner of the spa at Copernicus, and I own the Tinatin restaurant,” Kandelaki continues. “I am also engaged in production, though it does not bring much profit yet.”
Together with CTC Media CEO Vyacheslav Murugov and Goose Goose Films studio owner David Kocharov Kandelaki produced the comedy series about football Big Game (his ratings on STS were slightly lower than the average daily share of the channel, RBC wrote).
Kabakov is also a co-owner of NtechLab, a company that supplies face recognition technology and claims to Moscow’s multi-million dollar contract to create a city video tracking system. Kabakov's friendship with Brovko served the service of this company - it was Brovko, as The Bell wrote, told about the promising start-up to the head of the state corporation, Sergey Chemezov. In 2017, Rostec became a strategic investor in NtechLab, having bought 12.5% of the company's shares for the start.
Kabakov’s decision to invest in AnsaLigy is not related to their friendship, Kandelaki claims. “He sees the global cosmetics market growing: instagram, filters, photo editors, all this is a human desire to look better, and it leads to an unrealistic growth of the industry,” she explains. Kabakov himself told The Bell that his role in Kandelaki’s new business, in addition to investments, was to build Internet marketing and participate in the formation of the team.
Partners do not disclose details of the transaction. It is only known that Kabakov bought out Savchenkova’s stake in Seigle and undertook to invest in the business. For the transaction brand AnsaLigy valued at 1 million euros, confirms Kabakov. It turns out that he had to pay about 300 thousand for his share, but he did not disclose the amount of the transaction and the amount of investments. The assessment was based on revenue, EBITDA and dividends, Kandelaki says, streamlined.
The idea to make your own cosmetic brand, says Kandelaki, came to them from Guseva when they were developing the spa in Copernicus. “In Tbilisi, where I came from, it was considered a tradition to visit a beautician who can make a cream himself,” she says. “I came to my childhood friend Linde Guseva and offered to make individual cosmetics in Moscow, as in Tbilisi, from natural products.”
At first, Kandelaki and Guseva began to place small orders from Valentina Demenko, general director of Emancy Laboratory (the eponymous cosmetic brand and contract manufacturing of cosmetics are located in 1st Kotlyakovsky Lane in Moscow). Guseva, who has long worked in the beauty industry, led the creation of the product. “They made a gel for washing, then a tonic, then a morning and evening cream, it all cost about 100 thousand rubles,” says Kandelaki. “Cosmetics began to diverge thanks to the word of mouth, but these were micro-sales.”
Then Kandelaki discussed with Demenko the poor quality of the patches that she bought in Duty Free during one of the flights. Demenko is a chemist, doctor of biological sciences, she had an idea of her own patches and a formula that could be worked out, says Kandelaki: “The cost was high, but I said, we do, we carry amber from Kaliningrad, hyaluronic acid is poured into each package of patches manually” .