The shoe market in Russia is going through difficult times: 35.4% of Russian families lack the funds to buy suitable shoes for each family member for the season - these are Rosstat data on the financial situation of families in Russia in 2018. Last year, the Russian shoe market fell in pieces by 5.5% to 329 million pairs, in money - by 3.2% to 1.37 billion rubles, according to the Obuv Rossii annual report, to the data of the Discovery Research Group. Among the reasons are a drop in imports (by 9.7%), a decrease in consumer activity and a decrease in real incomes of the population. Difficulties in the market are also associated with his whitewashing - from July 1, 2019, mandatory labeling of shoes starts, recalls Sergey Sarkisov, vice president of Novard GC, managing Econika stores. “This process is not easy, entering online cash desks and labeling is necessary, but it will take 2–3 years to stabilize the market,” he explains.