According to commercial indicators, the club is the leader in the RPL, but very soon it may lose this income. The "company" was trying to figure out why a team with great opportunities does not achieve high results.
This week, Zenit at home with a 1: 2 defeat to Borussia Dortmund ended their European competition. Participation in the Champions League and Europa League is of great importance to clubs. In addition to substantial bonuses (Zenit earned 35.3 million euros with one draw in six games), the club and its players are gaining European fame. And this is both an increase in the transfer cost of football players, and a consistently high interest in the team from the fans, who not only pay for admission to the stadium, but also leave money on food courts, buy paraphernalia. All this creates additional income for the club. For Zenit in 2019, it was equal to 1.4 billion rubles. Only Spartak has more in Russia - 1.5 billion.
The Petersburg club leads the country in many other indicators (in addition to sports results) - the size of the team's budget (about 17 billion rubles), attendance (the average number of spectators at home matches in the 2019/20 season is 48,244 people), profitability (28- e place in the European Deloitte rating with revenues of 180.4 million euros), the cost of the roster (180.3 million euros), popularity in social networks (the number of club subscribers in the four leading communities - 3 million people). In 2018, the club became the owner of the most comfortable football stadium in Russia, the Gazprom Arena, thanks to the rooftop, for 49 years. But even these factors do not allow Zenit to turn into a commercially viable project.
FC Zenit was founded in 1925.
In the UEFA rankings - in 26th place (higher than other Russian clubs).