The primary housing market in New Moscow consolidated ten largest developers, including the group PIK, A101, "Aircraft Development". According to CIAN estimates, all companies from the top-10 list for January-April sold 91% of apartments in new buildings in the annexed territories. In total, they account for 47% of the share agreements (DDU), registered in Moscow and the Moscow region. Experts argue that consolidation is inevitable in a crisis.
Ten of the largest developers working in Moscow and the Moscow region, from January to April 2017, 91% of all apartments in new buildings in New Moscow were sold, experts of the analytical center of CICA calculated on the basis of extracts from the EGRP. Two years ago, at the end of 2014, this indicator reached 83% at the end of the year, later increasing annually. According to CIAS, the indicator sagged only in 2015, at the very beginning of the crisis, when housing sales slowed due to growing financial and economic instability. Then the share of sales of the ten largest developers in New Moscow was 80%. A similar situation in neighboring locations - in the old Moscow and Moscow suburbs, where the same companies sold 70% and 59% of apartments in new buildings in January-April this year, respectively. In the suburbs, the share of sales of developers from the list of top 10 has steadily grown from 32% in 2014 to 51% in 2016 and 59% in the four months of this year. In Moscow, according to the results of four months, the figure reaches 70%.
Demand for projects in New Moscow is gradually increasing, reducing the popularity of housing in the suburbs. In CICA, this is attributed to the expansion of transport links in the annexed territories. In the Moscow region the number of transactions in quarterly terms over the past year and a half has decreased by 20%. On New Moscow it is necessary stably about 40%.
In 2015, it seemed that the large residential complexes in the Novomoskovsk region would suffer the most from the crisis and competition with projects in the old borders of the capital, experts at the analytical center of CICAN indicate. At a price, they were comparable to complexes within the development of industrial zones - 95-120 thousand rubles. For 1 square. M and 120-150 thousand rubles. For 1 square. M, respectively.
This year, top-10 largest sellers of residential real estate are headed by PIK Sergey Gordeev (6.87 thousand DDU), the results of which take into account the projects that have passed to her, Morton. The group bought a development company in the fall of 2016. In the first quarter of 2016, the leader of the rating was Morton. In PIK, their share of the market is not considered, the press service told Kommersant. The second major takeover was the purchase of DSK-1 by FGC "Leader" Vladimir Voronin, which strengthened the position of the latter: in January-March this year the corporation was the third largest in terms of sales in the metropolitan region (1.35 thousand registered DDUs), although in a similar The period of the past was at the tenth. Ksenia Tsaplina, marketing and research director of FGC Leader, says that in Moscow and the Moscow region the company ranks sixth in sales, and the share of sales in the old Moscow borders (taking into account DSC-1) is 2.4%.
In second place among the largest sellers of real estate - "Aircraft Development" (1,871 thousand DDU, working in the suburbs). Among the shareholders of the company are Igor Evtushevsky, Mikhail Kenin, Invest AG, which manages the investments of the shareholders of Evraz Group Alexander Abramov and Alexander Frolov. The company did not have time to respond promptly to a request from Kommersant. In the fourth place in terms of the number of registered DDU Urban Group (1,246 thousand). The press service of the Urban Group reported that they estimate the company's share in the region at 7.7%. "It suits us," - said the representative of the developer. LSR Group, founded in St. Petersburg by ex-Senator Andrei Molchanov, is in second place in sales in Moscow (486 DDU) and on the eighth in the overall rating for the capital and Moscow region. The company claims that it occupies about 7% of the market in Moscow and the region. Group A101, which is part of the Safmar family of the Gutseriev-Shishkhanovs, is second in New Moscow (441 in the DDU) and in the ninth in general. "If you limit yourself to New Moscow, then the share of the GC A101 is about 20-25%," the company's press service said.
In the first quarter of this year, ten largest developers sold 47% of housing in new buildings in Moscow and the region. Analyst Sberbank-CIB Julia Gordeeva said that in the crisis, market consolidation is a natural trend, but it is unlikely that the Moscow market will decline to an extreme number of players for a healthy competition. "The largest builder can occupy about 30% of the market in the medium term, but it is unlikely that he will negotiate prices with competitors," the expert says. The managing partner of "Metrium Group" Maria Litinetskaya says that if the market is controlled by ten developers, this is not yet an oligopolistic market. "He remains sensitive to fluctuations in demand, in this situation, developers can not overstate prices," she said.