The crisis has prevented the launch of a new retail network

German Tengelmann curtails the project of "Plus" food discounters in Russia.
German Tengelmann Group has stopped the project food discounter "Plus» (Plus) in Russia, told "Vedomosti" two members of the project. Until the end of 2015 will open the first 12 stores, told "Vedomosti" representative of Tengelmann in June. Until 2022, he said, the retailer is planning to build a network of discount stores and 150 grocery stores.

The new network has not started working. Discounter in the Moscow Pushkin was almost ready to open, but did not earn and trade balances were distributed to employees, says one of the interlocutors "Vedomosti". Part of the German project management has left Russia, he adds. Investment in the project discounter "Plus" suspended platform put up for sale, know a consultant who helped the "plus" to select sites for future stores.

By the end of autumn "Plus Development" has acquired rights to 12 stations in the Moscow region (Chekhov, Odintsovo, Kotelnikov, Elektrostal, Klin, Lukhovitsy, Zhukovsky et al.), Told "Vedomosti" Deputy Prime Minister of the Moscow region Denis Butsaev. Store in a mortarINE has even been built, but not commissioned, Vidnoye "gradsovet sent a draft plan area at public hearings," he said.

In the Moscow region "Plus Development" planned for several years to open 150 stores by investing in the project about 450 million euros, told "Vedomosti" Deputy Prime Minister Alexander Chuprakov Podmosko Vias. It is also planned to open discount stores in Tula and Nizhny Novgorod regions, said a spokesman for Tengelmann.

Official notification of the withdrawal from the market "plus" no, said yesterday the representative of the Moscow Region Government. Tengelmann representative yesterday did not respond to the request "Vedomosti", the representative of "Discount Plus" declined to comment.

Tengelmann was planning to develop a network of discounters in Russia, together with the structures of "RosEvroGroup" resulted from the presentation of the site "Plus development." The "RosEvroGroup" and Tengelmann have a joint venture, confirmed the representative of the "Plus Discount", responsible for the operational management of the network.

Predpravleniya ROSEVROBANK Ilya Brodsky, Co-owner of the project discounter, said that, according to him, the German partners have suspended development of the project and will make a decision about his future at the beginning of 2016 Affect exchange rates, the economic situation, it is not clear what will be the consumer demand, he said: "The figures, which were laid in the project back in 2013, now look very different."

Now the successful economic situation for discounters in Russia, especially since the small shops (1000-1500 sq. M, which provided for the "plus" project) do not carry such risks as other formats, such as larger hypermarkets, says Dmitry Burlov, general director of "Shop shops. "

In the Russian market there are examples of successful new discounters players, such as network "Faithful," which in the past three years developing the former co-owners of X5 Retail Group, says Deloitte partner Egor Metelkin. "Probably can be risks associated with the financing, or other" - he argues. Economic reasons to abandon the development of discounters is not, Burlov agrees: "I see only a politicalodtekst associated with sanctions and other factors. "

Russia lost 9 points and dropped to 21th place on the attractiveness for international networks in the ranking of AT Kearney global retail markets. On the political consequences of the crisis related to the events in Ukraine, superimposed low oil prices, devaluation, the acceleration of inflation, capital outflows and falling purchasing power, analysts listed from AT Kearney.

The situation in Russia remains difficult, but can be stabilized in the current fiscal year 2015/16, said yesterday the CEO of Metro Group Olaf Koch (quoted by "Interfax"). The group's revenue in Russia in the 2014/15 fiscal year decreased by 18.7% to EUR 4.2 billion due to the devaluation, but comparable sales are growing, and the group plans to continue to open new centers in Russia.

For smaller retailers situation is more complicated. Corporation Sok Retail Int (developed in Russia Prisma supermarkets and hypermarkets chain) at the end of 2014 halted the development of the network in Russia, and in the summer of 2015 closed the supermarket Prisma in St. Petersburg due to unprofitability, said her representative.

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