Yawning emptiness: why Russians are in no hurry to return to MIPIM

Forbes correspondent reports from a real estate exhibition in Cannes.
Origin source
In the early days of the international real estate exhibition in Cannes at the Russian participants was a dense program: one after the other followed the conferences and round tables, arranged by newspaper "Kommersant", "Vedomosti" and "RBC". Discussion Topics changed ( "Survive the fittest", "Smart Development"), but the speakers panel differed not much: Minister of Construction of Russia Mikhail Men, the head of the Moscow construction Marat Khusnullin, the chief architect Sergey Kuznetsov, the capital, the president of real estate development company "Kortros" Benjamin Golubitskiy and some other officials and developers spoke at several events.

Russians came to Cannes a bit. In 2014, the number of participants from Russia reached 1400 this year came to less than 800. Each year, up to 2015 the Government of Moscow and the Moscow region organized their large stands, which exhibited the project developer operating in these regions. At the stands, deals, solemnly signed letters of intent. Usually a large stand of Krasnodar region built (MIPIM welcomes guestsl Cossack Choir), other regions exhibited their projects at the stand of Ministry of Regional Development and other federal agencies.

"This year, the regional government estimated the effect of participation in the exhibition (the target audience, the arrival of a particular investor) and the cost of taking into account the increased rate, - explained the deputy head of the press service of the governor of the Moscow region Tatiana Perevalova. - Came to the conclusion to use other platforms for the presentation of the investment potential of the region - from the point of view of this relation. "

"It would be very naive to believe that in today's environment to the Russian stands have reached the western banks or investors, - explains the head of a large construction company. - Therefore, officials decided not to stand. "

In 2016, only St. Petersburg has built a separate stand, which were events. In addition, the city government has signed several agreements on cooperation with Russian and foreign investors and developers - it is this work is usually conducted at the stands of regions, and up to 2015 or similar to whatIt has, in fact, is not binding, but are important from the point of view of PR support development projects of the agreement signed at the stands of dozens of regions.

Developers themselves, too, were not in droves to spend money on stands from such a format abandoned "Morton", PIK, LSR, Capital Group and other major developers. The owner of "Morton" Alexander Brooks arrived in Cannes just two days, representatives of the "Tashir" at the exhibition in general will not, said Vice-President Igor Bulatov company. Its large stand at the exhibition organized by "Kortros" Benjamin Golubitskoe and Viktor Vekselberg 7, "Concern" Monarch "Sergey Hambardzumyan," reference group "Vyacheslav Zarenkov, VTB Arena Park" Mospromstroy "and a few other smaller developers.

The most ambitious Russian project, which was presented at this year's MIPIM, - it is building 156 hectares of the old airport in Rostov-on-Don. "Renova" Group is engaged in the erection of the new airport, and its subsidiary "Kortros" plans to build on the freed plot of the city of 2.5 mn square. m of housing and infrastructure. According to the plan the runway turn into a promenade and airport facilities will be saved only change their functionality. According to the president "Kortrosa" Benjamin Golubitskoe, the project is at a very early stage (the final agreement with the Rostov region is not signed), but the company brought him to Cannes to make now the subject of discussion at the international level. Investment in the project is not yet known: to talk about it too early, according to the "Kortrose".