Wine project of Yevgeny Chichvarkin in London, Hedonism Wines, for the first time in nearly five years of its existence, recorded a profit. So far it amounted to several hundred thousand pounds, although the investment in the project was estimated as "an eight-figure sum."
Due to the decrease in wine sales, Hedonism Drinks is trying to increase sales of other alcoholic beverages.
The transition from mass retail to the premium sector turned out to be hard for the famous entrepreneur. The experts confirm that in the low-price wine segment in the UK the situation is better than in the boutiques.